Forward-thinking insights on retailing in a digital world
While there are no formal user statistics released by Amazon, the online retailer’s membership program, Amazon Prime, is a frequently cited example of a retention tool that breaks down online shopper barriers such as delivery costs for the consumer. Amazon has now extended that type of membership program to the Quidsi banners with Familyhood Plus. [...]
RetailNet Group, in partnership with Ideoclick, will publish Amazon in Focus: The Authoritative Guide to Amazon for Retailers and Suppliers on May 1, 2013. The full study includes deep insight into Amazon’s strategy, growth model, financial model, organizational structure, marketing & merchandising–and a playbook for how vendors can maximize value. This preview slide deck includes a [...]
Earlier this week, Walmart revealed a plan to provide a locker service in select stores for a more flexible online delivery pickup. Now it seems like they are considering adding another layer of flexibility to online orders with a peer pick-up and delivery service, according to Reuters. While this is still in the “planning stages,” [...]
As part of Walmart’s ecommerce media day, President & CEO of Walmart’s Global Ecommerce Division, Neil Ashe, has announced a locker system similar to Amazon that will be trialed in select Walmart stores this summer. As brick-and-mortar retailers have become more sophisticated online—and now integrated—retailers, their fulfillment capabilities have evolved considerably. Historically, store-based retailers [...]
As part of Target’s impending move to open stores in Canada, the mass merchandise retailer announced that Target customers can now apply for Target REDcards, a loyalty program that gives shoppers an additional 5% off their basket, on Target.ca. Target joins a growing list of retailers in Canada aiming to leverage a loyalty program for [...]
Online grocery service, Instacart, has announced a new grocery partner: Trader Joe’s. Users now have the option to purchase from Safeway (Instacart’s original grocery partner), Trader Joe’s or even both. With a concentrated footprint in California, where Instacart currently has operations, Trader Joe’s is a logical choice for the online service. For a quick review: [...]
In the beginning of the 4th quarter in 2012, Target announced that it will match online prices from Walmart.com, BestBuy.com, Toysrus.com, Babiesrus.com and most importantly Amazon.com. This created a slew of opinion articles about the economic viability of this pricing strategy. Would the short term potential sales bump be overshadowed by longer-term margin shrinkage and change [...]
From a social marketing perspective, 2012 will be remembered for a number of significant acquisitions: Facebook snapping up Instagram, Google purchasing social marketing company Wildfire, Salesforce buying Buddy Media, and of course Oracle jumping more into the social space with the purchase of Involver and Virtue. When all was said and done, Facebook, Google, Salesforce, [...]
